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Pierce Egerton
Pierce Egerton
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From Cars 2: Only Bad Guys Drive Distracted

5 comments

As we head into the last day of Promote Safe Teen Driving Week, Disney/Pixar teams up with the U.S. Department of Transportation to give us this entertaining public service announcement about distracted driving.

http://www.youtube.com/watch?v=i_Yna_VYECg

The clip is obviously a cross-promotional tie-in to the launch of the sequel to the popular Pixar movie Cars. Hopefully the hype will help raise awareness of this important issue.

A few statistics to ponder:

  • 20 percent of injury crashes in 2009 involved reports of distracted driving.
  • In 2009, 5,474 people were killed in U.S. roadways and an estimated additional 448,000 were injured in motor vehicle crashes that were reported to have involved distracted driving. (FARS and GES)
  • The age group with the greatest proportion of distracted drivers was the under-20 age group – 16 percent of all drivers younger than 20 involved in fatal crashes were reported to have been distracted while driving. (NHTSA)
  • Drivers who use hand-held devices are four times as likely to get into crashes serious enough to injure themselves. (Insurance Institute for Highway Safety)
  • Using a cell phone use while driving, whether it’s hand-held or hands-free, delays a driver’s reactions as much as having a blood alcohol concentration at the legal limit of .08 percent. (Source: University of Utah)

5 Comments

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  1. KrashTestDumby says:
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    Why did you leave out the statistic that:

    * Using a cell phone use while driving, whether it’s hand-held or hands-free, delays a driver’s reactions as much as having a blood alcohol concentration at the legal limit of .08 percent. (Source: University of Utah)

    It’s right here on distraction.gov:
    http://www.distraction.gov/stats-and-facts/index.html

    Oh, right. That statistic would mean someone might wake-up and equate DUI and cell phones, and we might ban all cell phone use while driving. That’d cramp your style, eh?

  2. KrashTestDumby says:
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    Great posts! I read every one of them.

    I’d love to see a law that says every driver must view a video on “Inattentional Blindness” and pass a test afterwards before they can either get, or renew a drivers license.

    Better still – disable all cell phones when moving faster than 10 MPH. That includes computers and corporate communications devices in commercial vehicles. Studies show that while the majority of people *think* they can safely multitask while driving, less than 3% actually can:

    http://www.ncbi.nlm.nih.gov/pubmed/20702865

    Keep up the campaign!

  3. Tom Taylor says:
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    Wow – now THAT was a good dialogue. Great post, Pierce. It is at least once a week that I meet an oncoming car that touches or crosses the center line and I can see the driver is on a cell or looking somewhere other than the road.